Partnership Overview

AT&T × MomentScience

The Post-Transaction Revenue Moment

AT&T has a post-transaction revenue moment. It's live, and it's working. MomentScience surfaces third-party offers on AT&T's owned digital pages at the moment of highest customer receptivity. After a bill payment. After a device purchase. AT&T earns revenue on every conversion.

$3.35M

Revenue Generated

54.1M

Impressions Served

~$2.4M

Annual Run Rate

3yr

MSA Since 2025

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Live Placement: Payment Confirmation

Payment Confirmation

The moment after a customer pays their AT&T bill.

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Live Placement: Buy Flow

Buy Flow

The moment after a customer completes a device purchase.

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Performance Results

$3.35M Generated From Moments AT&T Owns.

15 months. 2 placements. No personalization. No segmentation.

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Personalization

Personalization Is Built.
The Integration Is Almost There.

The difference a first name makes.

Without personalization

With personalization

✅ Platform Ready

  • Fully configured and tested
  • Macros confirmed operational
  • Pre-launch testing complete

🔧 Payload Integration

  • Both teams actively engaged
  • firstname must populate before the Moments request fires

🔜 A/B Test Infrastructure

  • Building session-level tagging
  • Tracks personalized vs. non-personalized impressions

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Citi Card

The Citi Card Program

Credit cards are the strongest performing vertical in post-transaction advertising.

What Was Proven

Buy Flow Placement

  • Ran as a native cost-per-click campaign.
  • Citi's own scorecard confirmed strong performance and outperformed category averages.

The Baseline Exists

  • Results were achieved before real-time optimization was even possible.

What's Ready

Proven performance baseline

Media proposal ready

Active Citi relationship

Real-time optimization now possible

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Payload & Targeting

AT&T's Payload Is Already Rich. Here's What's One Field Away.

✅ Already Sending

adpx_fp

User fingerprint. Frequency capping and deduplication already active.

theme_id

Branded AT&T experience. A1-Payment-Confirmation confirmed.

_location

City and state. Geo context is live in every request.

placement

Page-level analytics. Every impression is attributed.

🚀 One Field Away

tags: b2b / b2c

Business vs. consumer segmentation. Different offers to different customers. Already discussed.

zipcode

Local offer targeting. Overrides IP-based geo for precision.

confirmationref

Order-level attribution. Real-time CRM sync via conversion postbacks.

plan_type (custom)

FirstNet, unlimited-premium, prepaid, business-tier. AT&T knows this. No other publisher does. One field unlocks offer relevance at the plan level.

upgrade_eligible (custom)

The highest-intent signal in the AT&T ecosystem. A customer 30 days from upgrade eligibility is a different buyer entirely. Device accessories, trade-ins, carrier offers — highest CPM category.

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Expansion Roadmap

Same Infrastructure. New Pages. New Revenue.

Each new placement is a new revenue stream.

Embedded Unit

Same page as the modal.
B2B and B2C segmented.

Exit Chat Moment

Post-resolution. Peak goodwill. Offer feels like a reward.

Usage Center

Customer returned voluntarily. Offer already live informally.

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Expansion: Payment Confirmation

The Modal Works. The Page Has More Room.

Same Page and Moment

  • No new traffic
  • Customer is already there

Segmenting Capabilities

  • B2B and B2C see different offers
  • Square and business tools for business customers
  • Financial and lifestyle offers for consumers

Extra 48.5M Impressions

  • Payment Confirmation already generates $2.85M
  • Embedded unit runs after it

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Expansion: Usage Center

The Customer Came Back. The Offer Is Already There.

Voluntary Return

  • No acquisition cost
  • No interruption
  • They came back on their own

Open State

  • No decision fatigue
  • No purchase anxiety
  • They got what they came for

Already Happening Informally

  • Capital One offer is live on this page today.
  • The moment is proven
  • Program just isn't formalized yet

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Expansion: Exit Chat

Resolution → Gratitude → Offer.

Post-Resolution Moment

  • Customer came in frustrated
  • AT&T solved it
  • Highest-receptivity moment

Frame It As A Reward

  • "You unlocked a special offer"
  • Not ad copy but benefit delivery
  • Customer feels taken care of

The Moment Is Uncontested

  • No other offer is present post-resolution
  • AT&T owns the full screen
  • First mover on this placement

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Expansion: Perkswall

Branded Offer Marketplace

Customers actively looking. A branded AT&T destination. Same infrastructure.

Business

View live demo →


Consumer

View live demo →

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Next Steps

The Next $2.4M Is Already In Motion.

One priority. Two in parallel if bandwidth allows.

1

Finalize Personalization

  • Who: AT&T engineering + MomentScience — both teams actively engaged
  • What: Finish payload configuration so firstname populates consistently
2

Own the Citi Reactivation

  • Who: Derek and Rajshree
  • What: MomentScience delivers scorecard and proposal beforehand
3

Placement Scoping

  • Who: AT&T product + MomentScience
  • What: Walk through the three identified placements, align on priority order

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